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Market Research

neoadvertising offers you the possibility of having the sales performance of digital advertising media reviewed by neutral, but well-known market research institutes, in that we have campaigns accompanied in collaboration with AC Nielsen. neoadvertising offers two approaches for quantifying success:

Consumer surveys regarding the effects of media
The objective of consumer surveys is to quantify and analyze the basic perception of advertising media and the content presented with it. In this way, OTS, awareness, recall, and any questions specified by you are researched.

Quantifying consumer conduct
Researching and analyzing sales trends with the market research instruments provided by AC Nielsen, for instance store level regression, with any additional sales activities influencing sales (promotion, seasonality, price, trends) being excluded to the extent possible.



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